Partners in Trends

► Intel turned to us to help develop an innovative social networking software application
► Deutsche Telekom AG chose us to discover what’s happening in the world of retail
► Boehringer Ingelheim called upon us to help explore the future of pharmaceutical marketing
► GLG Expert Council regularly taps us to consult with major financial industry investors
► The UNWTO utilized us to understand the power of trends in travel and tourism
► Booking.com partnered with us to promote their latest marketing initiatives
► Samsonite teamed with us when launching their style-driven Black Label line
► Saatchi & Saatchi tapped us to judge their first ever Lovemarks contest and help give it credible cool
► Both HBO and NBC turned to us when they needed an exceptionally well-connected expert to produce international segments for primetime lifestyle shows

Global intelligence

Traditional market research is inherently backward-looking. Trends are all about right now. Let us help you discover what your customers are thinking and feeling and what buttons you need to press to motivate them to purchase, visit, attend or act. The Avant-Guide Institute helps a global roster of consumer-oriented brands understand current trends and develop products and offerings that best resonate with their customers' sensibilities.

TrendScend™ methodology

Recognizing social trends and helping businesses benefit from them is what we do.

Utilizing TrendScend™ methodology, we employ our large proprietary network of influential Trendsformers™ to identify profitable opportunities.

Then we develop effective trend-based strategies that inspire your customers to purchase, visit, attend or act.

Contact us to discover how our experts can help you reach target markets, increase awareness and build sustainable growth.