Global intelligence

Traditional market research is inherently backward-looking. Trends are all about right now. Let us help you discover what your customers are thinking and feeling and what buttons you need to press to motivate them to purchase, visit, attend or act. The Avant-Guide Institute helps a global roster of consumer-oriented brands understand current trends and develop products and offerings that best resonate with their customers' sensibilities.

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TrendScend™ methodology

Recognizing social trends and helping businesses benefit from them is what we do.

Utilizing TrendScend™ methodology, we employ our large proprietary network of influential Trendsformers™ to identify profitable opportunities.

Then we develop effective trend-based strategies that inspire your customers to purchase, visit, attend or act.

Contact us to discover how our experts can help you reach target markets, increase awareness and build sustainable growth.